Social Media
Through these social media projects, I created visually compelling content that drives brand awareness and engagement. These projects conveyed each brand’s story through the use of infographics, color story development, and engaging information to convert the audience into followers or customers.
Soma x Virgil Abloh
Brand // Soma
Year // 2021
Soma produces beautiful and sustainable hydration products and in collaboration with Evian and the late Virgil Abloh, they created a custom water bottle that was inspired by the idea that one drop can make a rainbow, and light refracts through the droplet to reveal its full polychromatic potential. This instagram story promoted the gifting of the bottles to 20 followers after the designer’s passing to honor and celebrate his life.
Full Circle x Rethink Plastic
Brand // Full Circle
Year // 2022
Full Circle Home creates beautiful home care products made from safe and sustainable materials. The brand also reimagined sustainability by rethinking every aspect of their products, from sourcing alternative materials to minimizing virgin plastic use. This mission encompassed the brand and it is a fact that the brand continues to highlight in its marketing collateral. Every year the company offsets thousands of pounds of plastic and this instagram post works to bring awareness to this achievement and how the brand is moving towards their goals for the following year.
The Komenda Project
Nonprofit Org // The Komenda Project
Year // 2022
The Komenda Project is a startup nonprofit focused on education and mentorship to create long-term change in underprivileged communities.
As a part of this initiative, I revitalized their visual identity by refreshing their logo and creating a comprehensive brand guide (see this in Branding category), I ensured a cohesive brand experience across all platforms, including their Instagram account. The refreshed branding is now seamlessly integrated into their Instagram feed, creating a visually appealing and more impactful online presence.
New Collection Launch
Brand // Full Circle Home
Year // 2022
Full Circle Home was founded in an effort to educate consumers on their responsibility to leave the earth a better place than they found it. The launch of their new laundry collection gives consumers tools to take better care of their clothes, ensuring they last longer and wash more efficiently, which allows you to consume and purchase less.
In an effort to promote the Loads of Fun laundry collection, we created assets on all platforms, including Instagram. This series of Instagram stories revealed the benefits on not only the environment but also for consumers wallets!
Linkedin Advertising
Brand // Soma
Year // 2021
This campaign aimed to create engaging LinkedIn ads to promote Soma’s high-quality, sustainable hydration products. We targeted businesses seeking customized gifts for employees or premium products for fitness retailers. By partnering with charity:water, Soma donates a portion of each purchase to fund sustainable water projects in developing countries. Our focus was to highlight this Give Back Program, emphasizing the positive impact of choosing Soma: a gift that keeps on giving.